“I was thrilled with the way the 2 training sessions went that was put on by Charlie O’Brien Consulting, and so was my sales team. Traditional generic sales training where the participants end up doing a role play selling a chair just doesn’t work for most salespeople. They have a difficult time applying abstract sales concepts to their day-to-day sales situations. The customized sales training program we developed with Charlie O’Brien Consulting is by far the most effective approach. Having to deal with actual objections our salespeople face every day and doing role plays of actual sales situations they encounter makes the concepts so much easier to adapt. My sales team said it best, “I’ve been through lots of corporate trainings that haven’t been tailored as thoughtfully as yours. All of your objections and questions are those that I have ran into in the field. Easy to follow along and will use a large portion in the near future.” Using our content made this much more beneficial!! Thank You!”
Tommy Jones, Sales & Marketing Manager
“As a company looking to take our business to the next level, we needed someone from outside who could be openly objective but understand the industry dynamics we faced. We were skeptical to work with a consultant to really dig into our processes and structure, but it had to be done. Charlie delivered on all fronts – objective enough to give a different viewpoint, experience enough to know what we faced in our world and practical enough to give us some new ways to address old problems. After implementing just one aspect of his recommendations, we have seen a direct and sustainable improvement to our business. Not just in the sales results but in our team’s feeling of empowerment and responsibility.”
Eric Raby, President & GM – Sales
“Charlie was able to see and communicate where our gaps were in our sales process and bring to life the fundamentals of selling for our organization. We now have a consistent “customized” approach to selling our products that gets results.”
Jody McRee, North American Sales Manager
“Charlie’s tenure at AEM had a significant positive impact on the Association, its benefits to members and the elevation of the AEM Ag brand in the industry. His leadership and strategic thinking enabled us to not only reinvigorate our Ag services, but also to increase the value of services provided and engagement from our volunteer member leaders. AEM and the AEM Ag brand continues to benefit today from the commendable and forward thinking work done by Charlie. We are a better organization due to his time here with us.”
Dennis Slater, President
“In his role as Secretary General for the global Agrievolution Alliance, Charlie brings issues to resolution. He listens to all perspectives and breaks down the complex into easily understandable scenarios. His ability to bring clarity to issues unites the 15 international organizations representing 6,000 manufacturers globally on a clear path forward.”
Anita Sennett, Agrievolution Alliance Secretariat
